Our apparel client distinguishes themselves with a strong brand voice that resonates well with their audience.
Operating in a hyper-competitive space, they faced the challenge of standing out while also retaining customers through effective email marketing.
First, we streamlined their Klaviyo account to set the stage for growth. The goal was to implement email marketing best practices consistently across the board.
We scrutinised existing email flows that weren't performing well. Even if an email had a high open rate, we analysed why it might not have been converting and optimised accordingly.
We improved the copywriting and visuals in the emails, integrating User-Generated Content (UGC) for added authenticity and relatability.
Through consultation, we identified key areas for growth and constructed a strategy to capture it. This included optimising the entire customer journey, from acquisition to post-purchase.
We shifted the focus towards marketing to existing customers, optimising post-purchase cross-sells and upsells, effectively boosting customer lifetime value.
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In the first month, we helped the brand reach $388K in revenue, followed by $690K in the second month, culminating in an impressive $1.4 million in the third month.
Post-implementation of the optimised emails, we observed a significant increase in customer retention and repurchases.
The customer journey was fully optimised to ensure a cohesive and engaging experience, leading to higher conversion rates.
Within just three months, we achieved a 3X growth in revenue for the brand, proving that even in a hyper-competitive space, effective email marketing strategies can deliver astonishing results.
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