Nutritional Supplements Company's Record-Breaking $250K Sales Day with 40X ROAS

This nutritional supplements company had successfully built a compelling brand and a loyal customer base. However, they faced challenges…


Services: META Ads Campaign Management, Klaviyo Email Marketing Optimisation, Website Conversion Rate Optimisation (CRO)


  • Achieved a sales record of $250,000 in a single day
  • Impressive 40x Return on Ad Spend (ROAS)
  • Comprehensive overhaul of digital marketing and website performance

About The Brand

This nutritional supplements company had successfully built a compelling brand and a loyal customer base. However, they faced challenges in profitably acquiring new customers to expand their community. Their conservative approach to META ads and under-optimised website and email marketing strategies were key areas needing improvement.

The Challenges

  • Ineffective META ads campaign strategy that lacked aggressiveness in scaling the account.
  • Under-optimised Klaviyo email marketing campaigns.
  • Website issues including suboptimal conversion rates and technical inefficiencies.
  • Need for a more robust, multi-channel growth strategy.

The Strategy

META Ads Campaign Overhaul:

  • Transitioned from a conservative approach to a more aggressive, scale-focused strategy.
  • Implemented sophisticated testing structures and developed world-class creative plans for the ads.

Email Marketing Optimisation:

  • Refined the Klaviyo account, enhancing the effectiveness of email campaigns.
  • Focused on optimising design and content for higher engagement and conversions.

Website Conversion Rate Optimisation:

  • Conducted a thorough technical audit of the website.
  • Enhanced page content to be more conversion-focused.
  • Improved the mobile browsing experience, ensuring a seamless user journey.

Holistic Growth Strategy:

  • Adopted a multi-channel approach, identifying and prioritising quick wins and critical areas for improvement.
  • Directed the creative strategy for META ads to drive more clicks and sales.

The Result

  • The brand witnessed a monumental day of sales, reaching $250,000, marking the highest in its history.
  • Achieved a staggering 40x ROAS, significantly amplifying the brand's profitability.
  • The website's conversion rate saw a substantial improvement, buoyed by technical enhancements and optimised content.
  • The email marketing strategy revitalisation led to better customer engagement and increased sales conversions.

Final Note

This case study highlights the transformative power of a well-crafted digital marketing strategy. By revamping the META ads campaign, optimising email marketing, and enhancing website performance, the nutritional supplements company not only shattered its sales record but also significantly improved its overall digital presence. This success underscores the importance of an aggressive, multi-channel approach in digital marketing to achieve unprecedented growth and profitability.

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