Revamping Digital Success: A Leading Australian Fitness Brand's Journey to a 20% Sales Boost and $500K+ Profits

As one of Australia's leading online fitness equipment brands, this company sought to enhance their market presence and profitability...
20% Growth
Klaviyo Account Optimisation
Growth Consulting


Services: Klaviyo Account Optimisation, Website Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO) Results:

  • 20% Increase in Sales within Two Months
  • $500,000+ Increase in Baseline Profitability
  • 300% Increase in Email Opt-in Rates

About The Brand

As one of Australia's leading online fitness equipment brands, this company sought to enhance their market presence and profitability through improved digital marketing strategies and website performance.

The Challenges

Despite being a market leader, the brand needed to:

  • Increase their online sales and customer engagement.
  • Optimize their email marketing for better conversion rates.
  • Enhance website performance to improve user experience and search engine rankings.

The Strategy

1. Klaviyo Account Optimisation:

  • Revamped pop-ups to increase customer opt-ins by 300%.
  • Enhanced core email flows (Welcome, Post-Purchase, Browse Abandonment, and Abandoned Cart) for increased revenue.
  • Improved SMS automations.
  • Updated campaign designs and strategies for better engagement and conversion.

2. Website Conversion Rate Optimisation (CRO):

  • Focused on creating a more efficient, user-friendly website, optimising both layout and content to improve the customer journey and boost conversions.

3. Search Engine Optimisation (SEO):

  • Implemented advanced SEO tactics to improve online visibility, drive organic traffic, and secure higher search engine rankings.

The Result

Within just two months, our comprehensive digital strategy produced remarkable results:

  • A significant 20% increase in sales.
  • Over $500,000 increase in baseline profitability, predominantly driven by effective email marketing and website optimisation.
  • A dramatically higher opt-in rate for email marketing, enhancing customer engagement and loyalty.
  • Substantial improvements in website speed and performance, elevating the overall customer experience and aiding in better SEO rankings.

Final Note

This case demonstrates the potent impact of a well-executed digital marketing strategy that harmonises email marketing optimizsation, website CRO, and SEO. 

By focusing on these critical areas, the online fitness equipment brand not only boosted its sales and profitability but also reinforced its position as a leading player in the competitive Australian fitness market.

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