SENSIC CASE STUDIES

Revitalising a Sugar-Free Soda Brand with High-ROI Digital Marketing Strategies

A sugar-free soda brand, having faced disappointing outcomes with previous digital marketing agencies, sought a turnaround in their online marketing efforts...

Overview

Services: META Ads Campaign Management, Klaviyo Email Marketing Optimisation, Website Conversion Rate Enhancement

Results

  • Substantial growth in profitable revenue
  • Increased Return on Ad Spend (ROAS) from 0.5x to 3.6x
  • Enhanced website conversion rate and Average Order Value (AOV)

About The Brand

A sugar-free soda brand, having faced disappointing outcomes with previous digital marketing agencies, sought a turnaround in their online marketing efforts. The goal was to achieve positive ROI and establish a robust digital presence.

The Challenges

  • Poor ROI and results from previous digital marketing campaigns.
  • Need for a sophisticated and tailored approach to META ads and email marketing.
  • Website and product page optimisation for improved conversion rates.
  • Determination of key metrics and profitable targets for the brand.

The Strategy

META Ads Creative Testing:

  • Developed custom META ads with various hooks, angles, and messaging, focusing on engagement and conversion.
  • Implemented a sophisticated testing strategy to identify high-performing creatives.

Klaviyo Email Marketing Optimisation:

  • Overhauled key automations in the Klaviyo account.
  • Optimised campaign strategies and ensured adherence to best practices in email marketing.

Website and Product Page Optimisation:

  • Enhanced the website for better user experience and conversion rate.
  • Collaborated with the client to develop an online-friendly hero product.

Transparent Collaboration and Reporting:

  • Maintained high levels of communication and transparency with the client.
  • Utilised a custom reporting dashboard for real-time campaign tracking and insights.

The Result

  • The brand experienced a significant upturn in profitable revenue growth.
  • ROAS improved dramatically, soaring from a previous 0.5x to an impressive 3.6x.
  • Email marketing and website optimisations led to increased revenue and a higher conversion rate.
  • The comprehensive approach to META ads and email marketing resulted in a more robust and profitable online presence for the brand.

Measuring Success

  • Key performance indicators included ROAS, email marketing revenue, website conversion rate, AOV, and individual ad performance metrics.
  • The effectiveness of the campaigns was determined by establishing a profitable core campaign structure and then scaling upon achieving the target KPIs.

Final Note

This case study demonstrates the transformative impact of a well-executed digital marketing strategy tailored to the unique needs of a sugar-free soda brand. Through innovative META ads, strategic email marketing, and website optimisation, the brand not only recovered from previous setbacks but also achieved new heights in digital marketing ROI and overall online performance.

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