This nutritional brand, with a robust physical retail presence, was experiencing lacklustre performance in its online segment. Specialising in offering a range of health-focused nutritional products, they needed a strategy that could match and elevate their online sales to the success of their in-store retail.
Despite successful retail stores, the brand's online presence wasn't achieving its full potential, with lower-than-expected sales and engagement.
Previously unstructured and under-optimised META ads were not effectively capturing the online audience or translating to sales.
The existing email flows including Welcome, Abandoned Cart, Browse Abandonment, and Post-Purchase sequences were not leveraging best practices, impacting potential online revenue.
Crafted high-converting ad scripts and developed a structured testing strategy targeting five key product benefits. This refined advertising approach was more aligned with the audience’s needs, improving ad performance and engagement.
Focused on transforming the buy journey to emphasise subscription sales, increase the average order value, and enrich page content to foster user engagement. Added numerous conversion-focused elements to the product pages to guide and encourage purchase decisions.
Specialized speed optimisation for Shopify sites was employed as a critical factor in enhancing site performance, positively impacting both paid campaign effectiveness and organic search rankings.
Completely overhauled email marketing flows by optimising content, design, and technical execution, turning these automated sequences into a consistent revenue source.
Within just three months of targeted improvements and prioritisation of quick wins, the brand saw a significant and consistent increase in online revenue.
The combination of creative META ads testing, email marketing overhaul, and website CRO, along with Shopify site speed optimisation, successfully catapulted the brand to record sales levels, demonstrating the effectiveness of a multi-faceted digital strategy in boosting online retail performance.
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